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Business Intelligence

Business IntelligenceInternet of Things

How Businesses Can Solve the Internet of Things’ ‘Value/Trust Paradox’

Organisations that want to gain from the burgeoning world of IoT must work to gain their customers’ trust on issues of data security and collection,…
Youssef
YoussefJanuary 2, 2018
Business IntelligenceMachine Learning

Can Machine Learning Become More User-Friendly?

Machine learning — a form of artificial intelligence that uses algorithms and large data sets to derive insights in real time — is way more…
Youssef
YoussefDecember 27, 2017
Business IntelligenceMarketing

The End of Advertising, The Beginning of Relationships

Earlier in the year, Forrester Research published a bombshell of a report. Titled, “The End of Advertising As We Know It,” the report at first…
Youssef
YoussefDecember 21, 2017
Business IntelligencePredictive Analytics

Is Data Democratisation A Good Thing?

In the last five years, Business Intelligence (BI), data and analytics vendors have all focused on delivering tools that are "self-service," granting a typical business…
Youssef
YoussefMarch 23, 2017

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